Ferne McCann Blasted For 'Breaching OfCom Rules' While Filming Reality Show First Time Mum - FOW 24 NEWS

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Ferne McCann Blasted For 'Breaching OfCom Rules' While Filming Reality Show First Time Mum

Ferne McCann's popular TV show First Time Mum has been called out by OfCom for breaching their rules.....
 The broadcasting watchdog criticised an episode of the former The Only Way Is Essex star Ferne's show, which aired in May, for giving "undue prominence to baby formula milk".

According to MailOnline, OfCom claimed the ITVBe programme included "unduly prominent" visual and verbal references to the brand Aptamil.
The show, which Ferne is currently filming the third series of, focuses around the TOWIE beauty and her daughter Sunday as they go about their day-to-day life.

However, Aptamil products are visible at several points throughout the episode in question, such as when Ferne is getting ready for a public appearance in a hotel room, and the camera zooms in on the table behind her. 

The milk brand can also be seen at several other points throughout the episode, in close up shots. 
OfCom's broadcasting code forbids the product placement of items including alcohol, gambling products and formula milk. 

They state: "Consistent with this, we would anticipate that broadcasters take particular care over commercial references for such products and the level of prominence given to them". 

A spokesperson for the regulator added to MailOnline: "Our investigation found this programme broke our rules by giving undue prominence to a baby formula milk."
However, ITV told the publication that there was no product placement agreement with the baby milk brand, and denied their shots were "unduly prominent". 

OK! online have contacted both ITV and Ferne McCann's representatives for further comment. 

Ferne is currently in the middle of filming the latest season of the ITVBe show, which has been a huge hit with viewers. 
Ferne McCann Blasted For 'Breaching OfCom Rules' While Filming Reality Show First Time Mum Reviewed by FOW 24 News on December 05, 2018 Rating: 5 Ferne McCann's popular TV show First Time Mum has been called out by OfCom for breaching their rules.....

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