Kylie Jenner marked a milestone on Thursday.
The now 20-year-old celebrated her birthday with a lingerie photo she posted to Instagram.
In the sultry snap, the lipstick mogul flaunts her phenomenal figure wearing lace semi-sheer underwear.
And it wasn't just her voluptuous curves that was catching people's attention as she also sported a blonde wig.
The Kylie Lipkit mogul gave a simple yet direct caption for her steamy photo: '20'.
Hours later, she posted another smoldering snap from the same shoot.
The photo left little to the imagination, and depicted the model looking toward the heavens.
She captioned the eye-popping picture: 'thanks for all the birthday wishes!'
Kylie was lavished with gifts in honor of her big day, which she was happy to show off on her Instagram account.
From the heaps of bouquets to the desserts sent her way, Kylie was one lucky girl.
And during her birthday party the night before Kylie got the surprise of a lifetime - in the form of an ice sculpture.
Her family had the ice artwork made in the shape of Kylie's curves.
The birthday girl shared the sculpture to her Snapchat in the early hours of Thursday.
Kylie gave a closer look at the piece, which was seemingly modeled after her torso and derriere.
The beauty mogul kicked off her 20th birthday on Wednesday night as the Kendrick Lamar concert - her third time this week.
Kylie arrived to the surprise party after the concert at downtown Los Angeles' STAPLES Center, where she was greeted with birthday wishes from her family.
She joined backstage with her mom Kris Jenner and her sisters Kendall Jenner, KhloƩ Kardashian and Kim Kardashian; Family friend Jonathan Cheban and hairstylist Jen Atkin were also on hand.
Kylie got a hug from her rapper beau Travis Scott in honor of her birthday; The 25-year-old artist opened Kendrick's The D**. Tour.
Khloe, 33, shared the sweet exchange between Kylie and Travis to her Snapchat account.
Kylie enjoyed a slice of birthday cake, which had a picture of her face plastered on it.
Her best friend Jordyn Woods posed besides the colorful cake; the large dessert featured an image of Kylie as she stuck her tongue out.
The reality star also filmed as she dipped a strawberry into a chocolate fountain.
She posed alongside Kendall while enjoying the ice cream treat Dippin' Dots.
Kylie flashed her her legs and derriere in a skintight white dress, which she knotted along the hemline.
The youngest Jenner layered on a light grey zippered jacket on top, opting to style it off her shoulders.
The 20-year-old Kylie Cosmetics founder kept it casual in sneakers with her raven locks loose and sleek.
Her older sister Kim wowed in a glittering deep purple dress that clung to her curvy form.
Kendall also chose a mini dress look like Kylie, opting for a nineties inspired frock that grazed her upper thighs.
Khloe stunned in her plunging black dress, adding diamond choker and Azzadine Alaia heels.
The 33-year-old's boyfriend, professional basketball player Tristan Thompson, planted a smooch on her lips during her Snapchat.
Hours later, Kylie was serenaded by violists at her house while surrounded by flowers.
She even had her own Snapchat filter of her own image with 'Happy Birthday Kylie.'
The brunette told E! News that she 'usually goes on a trip every year' for her birthday but this year she wanted to 'just be around my family and my friends and just do something cute.'
Kylie has a new reality show, called the Life Of Kylie; The E! series also shows an inside look on what it's like to be the beauty mogul.
Hours later, Kylie was serenaded by violists at her house while surrounded by flowers.
She even had her own Snapchat filter of her own image with 'Happy Birthday Kylie.'
The brunette told E! News that she 'usually goes on a trip every year' for her birthday but this year she wanted to 'just be around my family and my friends and just do something cute.'
Kylie has a new reality show, called the Life Of Kylie; The E! series also shows an inside look on what it's like to be the beauty mogul.
For comparison, Lancome reached one billion dollars in 2015 after 80 years in the beauty world, according to WWD.
Estee Lauder's Tom Ford Beauty took a decade to hit $500 million in sales, they added.
She started with just three lip kits, which she released on November 40, 2015.
Now her company is projected to have a 25% increase in sales this year - totaling $386 million, reported exclusively by WWD.
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