It was exciting moments for
retailers of Dangote Cement
as the management of Dangote Cement Plc at the
weekend redeemed the prizes won by the customers and splashed them with
thousands of cement bags and branded containers worth N480 million in the
on-going Dangote Cement Retailers Bonanza, season two.
No less than 10
retailers who have emerged as star winners from the Company’s West region
claimed their prizes at the weekend with some going home with 1200 bags of
cement with 40 ft container and others winning 600 bags with 20 ft containers.
Amid pomp and pageantry, members of the Company management moved from locations
to locations in a carnival like procession to deliver the products and
containers to each of the winners at their business locations, mostly markets
to the surprise of many other traders. Leader of the team, Mrs, Funmi Sanni,
the West Regional Sales Director, said the decision to take the products to the
retailers in their respective place of trade was to prove that the bonanza was
not a fluke but real and that no sacrifice is too much for the Company to bear
for its retailers. She explained that the Dangote Cement management designed
the bonanza to reward it’s loyal retailers and help them shore up their
businesses, saying this is why it has also included containers in the winning
package. Said Mrs. Sanni, “We are passionate about the well being of the
businesses of our retailers because together with our distributors they make
our own business to thrive and this is why the company thought of a way to
reward them, motivate them to sell more. Only Dangote can do this in this
sector, no other company. We are always a trail blazer. “We have also made
provision for containers as part of the winning package because we take
seriously the issue of storage, we our retailer buys cement of up to 300 and
wins 1200 bags, we surely need to provide where they will store it, this is
what we have done with the containers and they are happy with this” On how the
retailers won, The Regional Director explained that all they need do is to buy
up to 300 bags and collect a coupon, fill it and drop in the designated
collection box. Every week a draws are held to select star winners. Anyone
could win the 1200 bags, 600 bag and certainly everyday some people win 10 bags
of cement as consolation prizes. The first star winner last week from the
region was Mrs, Ganiyat Abiola of Buthayna Nigeria Ltd, whose place of business
is the popular Mararaba market in Ilorin. The Company held a long procession
from its Olorunsogo mega store with the trailer load of cement to offload to
the winner. Her winning is estimated at editor to cost N4m million. The entire
market was help up as the procession attracted attention to the fact that a
star winner of the bonanza is from the market. In her reaction to the
development, Mrs Abiola who has been in cement business for close to 30 years,
said it has never happened before that a retailer would win in a promo and the
company would come in the full public glare to redeem the price. While
admonishing others not on Dangote stable to come over, Abiola expressed
surprised that she could become the cynosure of all eyes in the market because
she has won a promo; and thanked Dangote for the gesture. “I will forever
remember this”, she added.
No comments: