WHY IS EVERYBODY HOOKED ON LOVE - FOW 24 NEWS

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WHY IS EVERYBODY HOOKED ON LOVE


The antics of Hertfordshire housemates used to draw in the viewers, but this summer a Mallorca villa and it's bikini-clad lodgers have dominated the TV habits of a nation.

ITV2's Love Island has become the surprise TV hit of the summer, crushing the ratings when it airs nightly at 9pm and even captivating the likes of the British Lions rugby squad and Liam Gallagher.



Now in its third series, after an original two season run ten years ago, Love Island is pulling in well over a million viewers with its blend of bed-hopping and bust-ups. So how has a dating show on a non-mainstream channel got a nation lovestruck?

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Channel 5's rival Big Brother, which once drew over nine million viewers in its noughties heyday, has been left bloodied and beaten in this year's ratings war, pulling in less than three quarters of Love Island's audience last week.

Last Sunday night saw Big Brother's viewing figures plunge to 690,000 viewers, while ITV2's offering soared to an audience of 1.5 million.
And social media is following suit with the UK trending list flooded with the show's hashtag and contestants names nightly. 

In fact a Twitter representative has revealed to MailOnline that #LoveIsland has been tweeted a staggering 1.83m times on the micro blogging site since the show started a month ago. MailOnline features on the show also soar into the most-read lists daily.
Surprisingly it isn't your just your average reality TV-hungry teen audience tuning in.
This week the British and Irish Lions squad took a well-earned rest day and seized the opportunity to catch up on Love Island.

James Haskell posted a snap on Instagram of his team-mates Anthony Watson, Liam Williams and Jonathan Joseph in bed watching the show on a laptop perched on top of an ironing board. 
Even Liam Gallagher appears to have been swept up in the mania, after revealing he snubbed Glastonbury acts over the weekend to watch his new favourite show, admitting 'I've gone to the dark side and Love Island it is.' 
Gary Lineker felt the full wrath of fans when he dared to question why his son George was making him tune in last week, with his 6.2million followers rounding on him for questioning the show's popularity.


Now in its third series, Love Island has experienced a sudden surge in popularity for its current run with series one and two drawing in half a million and 1.4m viewers respectively. 

Hosted by former Xtra Factor presenter Caroline Flack, the reality series sees a group of singletons, (requirements include a penchant for tanning, a bikini body and a job that allows for a summer off), move into a plush Mallorca villa.

Caroline presides over the first Coupling, which this year saw the girls choose which boy they wanted to pair up with, and importantly share a bed with in the communal bedroom.
The presenter saunters back to the villa on a weekly basis, dubbed 'the Flack attack', to watch over more Recouplings which see the contestants either choose to stick with their current partner or swap for someone different.
Alongside Caroline, voiceover king Iain Stirling has become a cult star for his tongue-in-cheeks quips and commentary, all presented in his Scottish drawl. 


There's plenty of twists and turns to shake up the format, with new girls and boys making surprise entries into the villa, and audience and contestant votes decide who should be 'dumped' from the island.
The winning couple is decided by a public vote at the close of the summer-long series, with a £50,000 prize pot thrown in. In an added twist past series have seen the champs have to choose whether or not to split the money. 
If one of them chooses to keep all the money, both lose out on the whole pot.
The real draw of the show though is the contestants and their bed-hopping antics. Moving at warp speed, the islanders fall in and out 'love' within days if not hours of meeting, and the show is infamous for its after dark sex sessions, which all take place in the shared dorm room. 


And the randy islanders, who all reportedly undergo STI tests in casting, can't always save the hanky panky for the night vision cameras. 
Last year's series saw Malin Andersson and Terry Walsh bizarrely decide to slide under the sheets in the middle of the day while in the middle of a conversation with the other islanders.
Their co-stars sat and watched the sex spectacle from their beds, at one point even cheering the pair along. 




The 2016 series also saw Zara Holland stripped of her Miss GB title after being filmed having sex with Alex Bowen on the dating show, before she promptly decided to walk out of the show.
Sex isn't just confined to the beds, with a trip to the villa's Hideaway dished out as a reward after challenges, allowing the couples a tad more privacy away from their housemates, although the cameras are of course still there. One pair of islanders have even memorably got it on in a closet.
Near-daily challenges are also designed with sexy camera angles in mind, with the islanders (who spend 99% of their stay in bikinis and Speedos) taking part in intellectual escapades like sausage-eating contests and squatting races.


While there has been criticism that the 2017 series has failed to live up to the raunchiness of the first two (a paltry two couples have had sex so far this summer), ITV have kept their ratings high thanks to some less x-rated storylines.






The breakout star of the current run is posh girl Camilla Thurlow, who has previously been linked to Prince Harry, and her quest for romance.
In a villa full of perma-tanned hairdressers and abs-baring personal trainers, the blonde bomb disposal expert has stood out (a popular meme circulating online quips 'boys, in a world full of Ambers find yourself a Camilla') thanks to her quest for romance over sex.


The fallen beauty queen: Miss GB Zara Holland entered the villa in 2016. While she failed to find love, the blonde cast her eye on Olivia Buckland's now fiance Alex Bowen and spent the night with him following his late addition to the show.
However, having sex with him on TV cost Zara her Miss Great Britain title and she was stripped of her crown by the beauty pageant's organisers.
Zara has openly spoken about her regret over her actions and admitted during a live appearance on Loose Women last year: 'I made a mistake. I am living with the consequences right now.' 
The soap-star mingling beauty mogul: Kady McDermott shot to fame on the second season of the rebooted show, which first aired in 2005, where she entered late and soon found love with Scott Thomas. 
Since then the 21-year-old has captalised on fame, launching her own makeup range By Kady. She has also stayed with Scott, enjoying invites to celeb bashes and family trips thanks to Scott's soap star brothers.


The first Love Island parents: Cally Jane Beech and Luis Morrison have given the nation the first Love Island baby, after welcoming their daughter Vienna seven weeks ago. 
With a combined Instagram following of nearly 600k the series one couple still have a massive fanbase.
The bride to be: Series two favourite Olivia Buckland was runner-up but has found lasting love with her island beau Alex Bowen. Since then she's made a career out of their wedding plans, featuring on an episode of Say Yes to the Dress as well as launching her own clothing range.



Wednesday night's show saw heartbroken fans take to Twitter in their hundreds as Camilla's current partner Jonny Mitchell smooched new girl Tyla, less than 24 hours after recoupling with the popular blonde, after getting frustrated by Camilla's desire to move slowly in the bedroom.
Major twists have also had viewers hooked. This week's big talking point is the arrival of six smoking hot hunks in trunks and five bikini babes who are set to descend on Love Island on Wednesday.

In scenes expected to air on Thursday, the ITV2 contestants will be shaken up by the arrival of 11 new islanders in what's being considered the biggest twist in the show's history. 
While the original run in the mid noughties saw celebs enter the villa, the rebooted show pairs up 'civilians', although the lines are sometimes blurred with a member of former boyband Blazin' Squad, and Insta-famous glamour models among this year's line-up.
So who's looking for love and lust this summer?






WHY IS EVERYBODY HOOKED ON LOVE Reviewed by FOW 24 News on June 29, 2017 Rating: 5 The antics of Hertfordshire housemates used to draw in the viewers, but this summer a Mallorca villa and it's bikini-clad lodgers hav...

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