As host of the show, it would be fair to remain unbiased.
Yet Love Island's Caroline Flack proved she has no loyalties to the subjects of the programme as she took to Twitter during Tuesday night's episode to lash out at divisive contestant Amber Davies in a shock outburst.
The 20-year-old Welsh beauty caused chaos in the Hidden Hill villa as she revealed to Montana that her current partner Simon had admitted to wanting to 'rip her clothes off' - leading to Caroline's cheeky comment.
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Amber has caused quite the stir since entering the ITV2 villa earlier this month, most recently after she brewed tensions between Kem and Chris.
She has wound up many viewers with her latest drama as she left pal Montana Brown in tears after she enjoyed a flirty conversation with her BFF's partner Simon Searles.
Not only did the situation go down well in the Mallorca pad but also with viewers at home who took to social media in their droves, referring to her as a 'snake' and even to send her home for her actions.
One wrote: 'Amber on love island is that snakey pal every girl needs to look out for'. Oh amber you utter snake! @LoveIsland,' another shared. '@LoveIsland #amber p*** off!! She's like venom.'
Another added: 'Seriously what is this Amber all about!! @LoveIsland She is so far up her own a*** it's unreal!!!'
'Omf can someone get rid of amber @loveisland #PetitionToGetRidOfAmber,' a viewer posted. 'Amber is so fake!!!!!!!!!!!!!!!! Omg @loveisland can u just kick her out?'
While other fans called for Love Island bosses to replay the conversation into the house to show her true colours.
One viewer suggested: 'Can they please play a game where all of Amber's snakey little lies get called out'.
'I really hope @LoveIsland play a lot of stuff back in to the villa so people can see the games Amber plays,' another posted.
A fan wrote: 'Wish people on love island could find out what others were saying behind their backs, in particular Amber!!!!'
The backlash comes after Montana doubted her relationship with Simon as it emerged he has been enjoying flirty private conversations with Amber.
Amber - who recently cooled off her relationship with Kem Cetinay - takes the newbie aside for a chat about his feelings, which ends up becoming rather steamy.
Simon admits he is keeping his options open as he feels there is a spark missing between him and Montana.
'The initial spark for me looks-wise and attraction is just not there. I am quite a sexual person so sexual attraction is quite important for me,' he explains.
Amber agrees, adding: 'Sexual tension is a big thing for me. Do you want to have sex with her?'
Confronting her best friend, a tearful Montana tells Amber: 'You’ve come in and you’ve told me half the story. You’ve been telling Simon other stuff. You were like, "Do you want to rip my clothes off?" and stuff like that.'
As the feud escalates, Amber screams: 'No I didn’t, I told you the truth!
'That wouldn’t come out of my mouth. I swear to God I never said "Do you want to rip my clothes off?" Those words would not come out of my mouth in a million and one years. I wouldn’t even say that to Kem.'
With a shock recoupling set to rock the villa, Simon will now have to decide which lady he wants to see in the next week with.
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