Alexandra Burke recently caused a stir for wearing a real fur Canada Goose coat, and subsequently published an apology online.
And Rhian Sugden has now taken a stand against the brand, stripping down to just a swimsuit as she posed dressed as a coyote in an anti-animal cruelty protest.
The glamour model, 31, painted herself white and brown, emulating the North American canine's fur and sporting a giant coyote face on her back.
The beauty, who recently went from blonde to brunette, carried a sign reading, 'Coyotes suffer for Canada Goose'.
Rhian turned heads on the busy pedestrian street, standing with one leg caught in a faux trap.
Her hair was pulled back in a loose braid, and her features were accentuated with a bronze shadow and a nude lip.
Rhian's action is part of PETA's campaign urging Canada Goose to drop coyote fur and switch to innovative, cruelty-free faux fur.
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