And Pamela Anderson better watch her back - since Gemma Collins was proudly parading her slimmed down physique in a sexy red swimsuit as she hit the beach in Marbella on Monday.
The towie favourite, 37, did her best Baywatch impression, channeling lifeguard C.J. Parker's iconic run up the sand in the figure-hugging one-piece.
Gemma showed off her ample cleavage in the low-cut, scoop neckline number, which boasted ruffled sleeves.
The social media sensation - who set the internet alight at the Teen Choice Awards when she fell down a hole onstage - was in her element during a photoshoot for her new Boohoo.com swimwear collection.
The outspoken boutique owner was looking noticeably slimmed down - the result of hours of hard work in the gym and a healthy eating plan.
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