She earned a whopping $14million dollars from the first batch of KKW makeup in just one day.
But when Kim Kardashian tried to show fans the next endeavor in her beauty brand by 'swatching' it on her skin, she was savagely criticized by makeup artists - including Jeffree Starr - who called her out for her method.
Not taking it lightly, Kim addressed her fans head-on in a series of expletive-ridden Snapchat videos, saying: 'I want you guys to see this pimple here. You're stressing me the f*** out.'
Ok guys, I get it, I didn't know how to f***ing swatch powders before at the beginning - I'm learning,' reiterating, 'You're stressing me the f*** out.'
Swatching is when a sample of makeup is applied with fingers to an arm to show how it looks when on the skin.
'I'm learning how to swatch. Wait till you get it. You'll be pleasantly surprised. I'm not worried,' she reassured fans.
Upon getting a swatching demo from her makeup artist, Kim exclaimed of the two-finger motion: 'It's like I'm fingering someone!'
Earlier in the day, Kim attempted to show fans what her next batch of makeup would look like on Instagram when beauty blogger Jeffree Star tweeted: 'Umm... Kim what is going on with those new swatches?? Looks like chalk.'
Kardashian's loyal fan base was quick to attack Star via social media, reminding the makeup artist of his past caught-on-camera videos using racial slurs.
Kim caught wind of the online roasting and jumped to Jeffree's defense, telling her fans: 'I see that my fans are totally hating on someone like Jeffree Star for being honest about my struggle swatches. But because of his remarks I'm learning.'
Guys, like, I see you being so petty, bringing up things in his past where he was negative. But he's also apologized for those things and I get that it's a serious deal if you say like racial things but I do believe in people changing and people that apologize, I will give them the benefit of the doubt.'
'I know better than anyone that I hate when people bring up my past or mistakes that I've made in the past so like, let him life. I welcome honest comments about my products and because of it, I'm swatching better now.'
'So everyone get off his a**, lets not be so negative, we're all in this together. There's room for all of us. Love you Jeffree!'
Kim then made sure to address both sides of the argument, adding: 'And I want to make one last thing clear, I do not defend people that are racist and I'm very against it. But if someone claims that they have changed, I would love to give them the benefit of the doubt.
'I pray to God they do change for the sake of my children and my friends.'
Kardashian is of course married to rapper Kanye West and has bi-racial children North, four and Saint, one.
'I want to give him the benefit of the doubt because I do not support people that are racist and that's why I so appreciate he apologized and he was really honest about the things that he said in the past, so just enough.
'Don't bring it up anymore is all I'm trying to say. People want to forget the negative things they do in the past, and I do too.'
The telling-off all happened on the set of an undisclosed photo shoot, where Kim teased fans in a nude-tone bodysuit covered in crystals.
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