A new trailer teasing details of the next instalment showed Rosie walking up to Adam and confronting him by asking him about a secret she had found out about him.
As Hayley Hughes, Jack Fincham and Georgia Steel looked on, Rosie asked: "Did something happen today that you wanna tell me about?”
Whilst Adam insisted he didn't know what she was talking about, Rosie retorted: “Everyone else knows, you might as well tell me. The group's waiting.”
But before Adam could respond, the camera cut to Rosie getting tearful when she told Georgia: "Why am I never enough for someone?"
Despite the promise that all will be revealed in the next episode of the hit ITV2 show, fans took to social media to share their theories about Adam's secret with many speculating that it had something to do with new arrival Megan Barton Hanson.
"#WhatdidAdamdo #predictions @ariellefree Adam definitely tried it on with Megan to see if he had a chance with her and got found out," declared one on Twitter.
Another commented: "#WhatDidAdamDo probably tried it on with Megan, told Wes about it and Wes then told everyone else as per haha #LoveIsland."
"@LoveIsland: #WhatDidAdamDo?! He’s definitely cracked on to Megan...by text me thinks!! Holy moly!," a third user agreed on the social networking site.
Meanwhile, others pointed out that Adam had either been caught texting another girl in the villa or that he had been caught admitting that he made a mistake dumping Kendall Rae-Knight.
"#WhatDidAdamDo ? What’s everyone thinking? I think he’s text the new girl maybe," shared one Love Island fan.
A tweet from another account read: "Adam told the other islanders he should of picked Kendall instead of Rosie?? #LoveIsland #WhatDidAdamDo."
"#WhatDidAdamDo either text another girl in the villa or slagged Rosie off saying he’d wish he’d picked Kendall. Either way he’s a snake," came a different response.
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