Stella McCartney Spring/Summer 2018 Ready-To-Wear Collection....Fashionweekly....On Fow24news.com

If athleisure describes the meeting between sportswear and leisurewear, what we do we call the fusion of sportswear and eveningwear pioneered in the spring/summer 2018 collections, epitomised this morning at Stella McCartney? Glamletics! Coined, sealed, delivered--it's yours. Nothing could illustrate it better than the creased tech-looking taffeta ballroom sweepers that closed McCartney's show, styled with simple elongated t-shirts....
"We're not a big eveningwear brand so it's definitely an attitude in how you wear those things," the designer said. "I believe very much in taking those taffeta pieces down and making them in-the-moment as well. That's our kind of woman.".....

McCartney's traditional Opera Garnier venue with its bombastic gilded ceilings and liberal scattering of urns, scored with one of her typical contrasting girly hip-hop soundtracks, never made more sense than for this collection. Formal codes like the cold shoulder, cascading ruffles and those full skirts were introduced into a sporty daywear mood - and vice versa - which brought its own elements to the table, too: stone washed denim, cargo trousers, a dramatically drop-shouldered bomber. That constant tension between the drama and the nonchalance, which has been a theme this season, couldn't have been more appropriate for McCartney to claim as her own.

"I think we've always had an appetite for glamour. We've always craved humour and colour and texture. It's the mix," she explained. "Glamour on glamour I'm not really interested in, and I never really have been. It's taking that high and providing the low to it, and having a line that's in reality." McCartney, of course, is the consummate pragmatist - just look at her affinity for a jumpsuit - but the irresistible hunger for a glitter at this moment in time, figurative or not, will lure even the staunchest of realists. And the air of formality really suited McCartney, who launched her men's line earlier this year. Perhaps her next venture could materialise in eveningwear.