They are known for casting lithe blonde beauties clad in leotards and bunny ears.
But Playboy has broken with tradition to shoot a stunning plus-size model in it latest editorial.
The men's magazine collaborated with rising star Molly Constable and photographer Heather Hazzan in a bid to prove that big is beautiful.
And the size 20 (UK size 16) beauty, who has walked the runways with the likes of Ashley Graham and Jordyn Woods, showcased her natural beauty by posing without a scrap of makeup.
Outspoken Molly, who boasts a 41in bust, has previously hit out at the lack of diversity in the fashion industry, saying: ‘I have had make-up artists throw jabs at me for having stretch marks and them having to cover them up.
'Your weight is not important. It's how you act toward people and feel on the inside.'
The 5ft 11in stunner, who is signed with Milk Management, did the sizzling shoot - billed as a 'low-key striptease' - on a country estate in her hometown of upstate New York.
Molly, an influencer with 22,800 Instagram followers, has recently starred in Harper’s Bazaar UK, LOVE and was one of Vogue’s 20 Rising Model Stars to Watch in 2017.
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