The buxom model is known for being a blonde bombshell.
But embracing a striking new look, Rhian Sugden, 30, has decided to overhaul her image and dye her lighter locks a contrasting chocolate brown shade.
Scantily-clad Rhian looked sensational in her mirror selfie, as she struck a sultry pose while sporting a plain black bra that drew attention to her plentiful cleavage, along with a skimpy pair of matching pants.
But all eyes were on the starlet's tresses, as the glamour model looked almost unrecognisable after switching up the colour of her bonce.
She added the hashtag: '#TheDarkSide.'
Fans were quick to comment on the change, with Rhian's darker hair receiving a mixed reaction from her followers on the photo-sharing site.
While some claimed that they had hardly recognised the star, a handful of fans admitted they preferred Rhian with blonder hair, while a bevy of others were full of compliments for her brunette look.
They penned: 'See now that somehow doesn't look quite 'you' somehow. Still awesome but different.
'I always prefer you blonde darling, but you do look good as a brunette as well.
'Blonde, brunette, it doesn't matter you look stunning.
'With the dark hair, your eyes and lips are accentuated. With the blonde hair, the attention is drawn to the hair.'
'Loving the dark look,' one fan commented, while another confessed: 'Didn't recognise you.'
Rhian's decision to dye her mane darker comes after she recently caught the eye of her fans while on holiday in Turkey last month.
She had spent time soaking up the rays on the glorious Turkish island of Kekova and kept fans updated with a bevy of bikini-clad snaps.
In another shot, Rhian recycled her gorgeous fluorescent pink and orange triangle bikini to boast of having 'hangover abs', after enjoying a few too many drinks in the sun.
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