Good news – instant runway shopping is this season’s main event thanks to American design maestro Tommy Hilfiger. The godfather of American heritage cool has just unveiled his show concept which is bound to get his loyal fans’ hearts a-flutter....
Aptly called #TOMMYNOW his first in-season New York show defies traditional runway standards by being completely shoppable - and not just for the lucky few attending. No matter where in the world you are, every single look will be purchasable with a very civilised click-straight-off-the-catwalk feature. This season, experience zero delay time from the runway to your closet.the designer has joined forces with supermodel and social media icon Gigi Hadid to launch TommyXGigi; a capsule collection capturing Gigi’s sun-kissed Californian style, alongside Tommy’s signature statement pieces. Expect plenty of his confident tailoring and sporty yet sophisticated styling. Gigi, who is the global ambassador for Tommy Hilfiger Women’s collection, will be opening the show on what we think will be the sartorial note of the season. The ability to shop your favourite items straight off the runway is the cherry on the cake.
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