Saks Potts Fall 2018 Ready-To-Wear...Fashionweekly...On Fow24news.com

Barbara Potts and Catherine Saks used to travel to Paris together from their hometown of Copenhagen. They would bring their small collection of candy-colored mink coats to the Hotel Costes and sit in the lobby to people watch...
If a rapper, singer, actress or Instagram influencer walked by, the girls would march right up to them and ask if they’d like to try on their new collection. If the star liked it, they kept it and hopefully, they’d get their picture taken in it. This is called hustle and the Saks Potts brand was built on it. They are now in their third year of business, post-lobby handouts, and the future couldn’t be any brighter for these two young women. Today, the designers showed for the first time in New York and last week they launched a special capsule collection on Net-a-Porter. For a pair of under 26-year-olds, their drive is the kind that can build a small fashion empire, if of course they stay on the right path. Thus far they’ve done well with balancing consistency and trial runs, mostly keeping the focus on outerwear while introducing new categories like silk dresses, shirting, swimwear, bags, and this season, umbrellas too. After debuting a new “SP” logo last season, they’ve upped the ante with cute polka dots, as well as pastel floral and leopard prints

Potts and Saks referenced Princess Diana this season, and though the styling at today’s tea party inside the National Arts Club was cheeky and fun, the clothes didn’t quite measure up to the quality and covetable nature of the coats. Some of the most delightful iterations included a custard color trench and a pale blue, 1950s-esque overcoat with grey fur trim on the sleeves and collar. When styled with the clothes and swimwear, these coats create a very singular look that is totally and completely unique to Saks Potts. The designers figured out their formula early and they know what works for them. They also aren’t afraid to take some risks and to ask for advice from other leaders in the fashion realm, be they editors, designers, celebrities, or stylists. Saks and Potts may not need to elevator pitch their furs in a hotel lobby anymore, but that hustle is still very much alive and it’s certainly serving them well.