Turbo Yulia Russia Spring 2018...Fashionweekly...On Fow24news.com

Thanks to names like Heron Preston and A-Cold-Wall, the workwear look is going strong worldwide. Russia’s contribution to the trend is the Moscow-based label Turbo Yulia by Yulia Makarova, whose workwear is infused with a flashy rave touch...
(She first earned buzz back in 2013 when Opening Ceremony stocked her helmet hats.) This season, she took inspiration from winter coats worn by construction workers around the city. A fat puffer in highlighter yellow with strips of Cyrillic phrases banded across the body was a cool look. Also in the mix was a neon vest stamped with a cartoon alien—Makarova’s signature logo—and an optic white windbreaker with reflective details.

Thinking beyond outerwear, Makarova created other pieces out of used clothes from Kiev’s secondhand market Lesnoy. A long dress was made out of a bed sheet printed with an image of the Backstreet Boys on it, and a shirtdress was cobbled together out of colorful bazaar-plucked tote bags, some with the handles still intact. The idea was cheeky and fun, but the real selling point is still in her workwear. With a little more variety, Makarova could carve out a place for herself in the international market.