It mirrors both what she wants to wear, and what she intuits other women will want soon enough, too. Her beloved Mott Street store of the same name—and her career in fashion and beauty public relations—has given Beattie something of a sixth sense for understanding and anticipating the market, and her instincts are spot-on. Right now, she’s feeling for sleeker, less frilly silhouettes, like lean jumpsuits, high-neck blouses, and long-sleeved dresses. In her usual graphic, flowery, painterly custom prints, those simplified shapes weren’t just easier to wear, but they made a more confident statement, too. (As an added bonus, many of them are reversible.)
The biggest departure for Beattie this season was something that’s pretty basic for most labels: black. “I really never wear black,” she said. Her black-on-black jacquard caught the light with its dimensional, far-from-basic finish. On a drapey jacket and wide trousers, it was the Warm girl’s version of a tuxedo. Also new: a long, pouf-sleeved jacket made, ingeniously, of polar fleece. We swear it felt as light and lofty as cashmere. Beattie said she’d wear it on a plane, or over one of her wildest printed dresses to run around Soho. Consider it a new alternative to a hoodie or trench.
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