She's worth more than big brother Prince George, 3, the heir to the British throne, whose net worth is estimated to be £2.4 billion ($3 billion), but less than her mom, who the group says is worth £4.7 billion ($6 billion). Princess Charlotte is one rich toddler.
Princess Charlotte's Baby Album
A new photo of the princess, taken by the Duchess of Cambridge, was released earlier this month to mark the little girl's second birthday. She wore a pastel yellow patterned cardigan from popular British department store John Lewis. It sold out in 24 hours thanks to the "Charlotte Effect."
Courtesy of the Duchess of Cambridge
Stephen Lock - Pool/Getty Images
"This is actually as simple as the relative size of the men's and women's fashion markets, by which I mean that Charlotte's endorsement effect will likely be felt across a much broader range of products and brands or types of clothing than will George's, allowing a greater scope for the monetization of her 'brand' and hence a higher value," Brand Finance's marketing and communications director Robert Haigh told Marie Claire.
However, like his mother and sister, George is also a trendsetter.
In 2015, a blue cardigan he wore while dad Prince William took him to the hospital to meet his newborn sister sold out in 24 hours. In 2016, a white and blue trimmed gingham bathrobe and a pair of navy velvet slippers the boy wore while meeting then-President Barack Obama and First Lady Michelle Obama at the royal family's Kensington Palace apartment also sold out quickly.
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