Back to back in one day at London Fashion Week, Gareth Pugh took over the city’s largest and most immersive cinema to show a bloody, gory and balletic movie to express the spirit of his collection (which appeared exclusively online as sleek pieces mostly in blood red).
The fact that animal rights activists screamed curses to incoming guests only added to the surreal experience of seeing Pugh’s body apparently losing its innards in a film concocted by photographer Nick Knight, choreographer Wayne McGregor, and other art collaborators.
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