Its environment with the ‘bling bling’ is destructive. I’m done with the whole showing-off in fashion and the superficial glamour,” Guram Gvasalia, Vetements CEO, commented on the decision.
However, it’s obviously not the only reason to move. Many brands, including Gucci, Philipp Plein and Zegna, find Swiss fiscal policy attractive. The country provides really favorable terms for the foreign companies. Nevertheless, Guram Gvasalia states this factor is only minor.
New Vetements headquarters will be located in a big four-floor building which will host the atelier and the brand’s archives. It’s known that 40 brand employees have already moved to Zurich, while the other team members will join them till the end of summer.
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