From fashion to sofas? How designers are cashing in on interiors trends...Fashionweekly...On Fow24news.com

From high-end to high street, the worlds of fashion and interior design have never been so closely aligned.
Recent years have seen countless collaborations between prominent fashion designers and established homeware brands, who have realized that consumers are hungry for a complete lifestyle experience.
With homeware and furniture companies providing the infrastructure and expertise, partnerships such as Diesel and Moroso, or Raf Simons and Kvadrat have proven to be mutually beneficial.
Expanding beyond clothes not only strengthens a business by increasing brand recognition, but also allows labels to grab a slice of the highly profitable luxury home and furniture pie, which, according to a report by Allied Market Research, is forecast to reach $27 billion by 2020.

The latest fashion label to step up to the plate and launch its own decor line is Gucci.
The brand's debut offering of furniture and decorative homeware is designed by creative director Alessandro Michele and will feature the label's distinctive motifs, patterns and codes.
Previewed items include scented candles, embroidered cushions, porcelain mugs (produced by renowned Florentine company Richard Ginori), a metal folding table and a wooden Liguria-inspired chair. rom high-end to high street, the worlds of fashion and interior design have never been so closely aligned.
Recent years have seen countless collaborations between prominent fashion designers and established homeware brands, who have realized that consumers are hungry for a complete lifestyle experience.
With homeware and furniture companies providing the infrastructure and expertise, partnerships such as Diesel and Moroso, or Raf Simons and Kvadrat have proven to be mutually beneficial. ith a lacquered red finish and velvet upholstery, the chair is hand embroidered with an intricate cat head motif and clusters of flowers -- a process that takes approximately 10 hours to complete. This is haute couture for the home.It's about creating a complete lifestyle experience for the consumer," says Allyson Rees, senior retail lifestyles editor at forecasting service WGSN, who has been tracking the trend.
"Gucci is a perfect example because Alessandro Michele has created such a specific world for the brand, he has such a fully-formed point of view, and consumers want the whole experience, not just in their wardrobe."