Apple Announces Its New Series 3 Apple Watch And Apple TV

Apple unveils its new Watch that can work as a standalone device and new 4K Apple TV as it prepares to reveal $1,000 new iPhone.....
Following months of anticipation, Apple is finally set to unveil its souped-up 'anniversary' phone, the iPhone X.

The iPhone X which is expected to feature an edge-to-edge display with richer colours, wireless charging and facial recognition to unlock the phone without the need for a fingerprint reader or physical home button.

Apple has also revealed the new iPhone 8 and iPhone 8 Plus, alongside an upgrade to the Apple Watch and a higher-definition Apple TV

Tim Cook, CEO of Apple, took to the stage of the new Steve Jobs Theater at Apple's new Apple Park 'spaceship' campus - widely considered to be the final product designed by Jobs, who died in 2011.

He began with a tribute to Steve Jobs: 'It was only fitting that Steve should open his theater,' he said.

'There's not a day we don't think of him, memories have come rushing back as we prepared for today. It's taken time, but we can now reflect with joy instead of sadness. We dedicate this theater because we loved him, and he loved days like this.'

'We're here today to talk about some incredible products.'

Cook explained that the Apple campus was designed to be seamless with nature, bringing the 'outside in.'

A visitor centre will open to the campus later this year, with an augmented reality tour available.

Angela Ahrendts, Apple retail boss took to the stage next, explaining Apple's plans to redesign the firm's Fifth Avenue store in New York, building in skylights.

Apple Watch

Tim Cook took to the stage again to speak about the Apple Watch.

He said: 'Apple Watch was designed to keep people motivated, since the launch of series 2, it has grown over 50 per cent year on year.

'Apple Watch is now the number one watch in the world, overtaking Rolex.'

Jeff Williams, COO of Apple, then revealed the firm's updated Watch.

The software has been redesigned with new features for exercises and the ability to link to gym machines.

Williams said: 'We want to help use the heart rate sensor to help more people.'

The watch can now measure resting heart rate, and recovery heart rate, and will also alert users if their heart rate becomes elevated.

Watch OS4 will be available on September 19th.

Apple has also revealed the series 3 Apple Watch with cellular capabilities built in.

Williams said: 'Now you can go anywhere with just your Apple Watch.

'You can leave your phone at home, and be reached if needed. The number will be the same as your iPhone.

'You will be able to stream 40 million songs from Apple Music using the connection.

The Series 3 watch has new dual core processor, and comes built-in with Apple's smart assistant, Siri.

The display itself becomes the antenna, and the sim card is integrated into the electronics.

Williams added: 'Its really magical to make a call on a device this small.'

Williams demonstrated making a call on stage to someone paddleboarding, and the call could be heard clearly.

He joked: 'It's just darn close to magic.'

The Series 3 will be available in gold, silver, space grey and ceramic grey.

There will be two versions available - one without cellular capabilities, that will cost $329, and one with, that will be $399.