Apple Plans To Release Cheaper MacBook Air This Year

Apple hasn’t done much with its ultra-thin MacBook Air in recent years, opting to slim down some of its other offerings instead. But the computer is reasonably popular, and according to Apple analyst KGI Securities (via 9to5Mac), the company is reportedly planning to release a cheaper model at some point in the second quarter of 2018.
According to 9to5Mac, analyst Ming-Chi Kuo expects that Apple will release a 13-inch MacBook Air “with a lower price tag,” later this year, and that the lower price could help boost Apple’s laptop sales.
While the line celebrates its tenth year in 2018, the line has largely only received incremental updates, the last of which came last summer, when Apple updated it with a faster 1.8GHz Intel processor. Apple currently sells the MacBook Air for $999.
The report also says that Apple will likely refresh its AirPods, and that the HomePod has been met with “mediocre” demand.

March 05, 2018