Spring 2018 Menswear Club Monaco.....Fashionweekly...On Fow24news.com - FOW 24 NEWS

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Spring 2018 Menswear Club Monaco.....Fashionweekly...On Fow24news.com

 For a few years, Club Monaco’s strategy seemed to mirror that of most high-street brands: to offer a wide range of products that hit multiple trends, no matter how disparate....
You might have found a ruffled sweater or off-the-shoulder top alongside the retailer’s signature tailoring, or a tasseled skirt next to an elegant 9-to-5 shift. The Spring 2018 collection, which arrives in stores and online today, looks noticeably cleaner. The only “fashion” influence you could really decipher was the touch of ’80s vibes in the polka-dot blouses, pegged trousers, and leggings under slip dresses, plus the splashy men’s Hawaiian shirts (hands down a guy’s must-have item this spring). Otherwise, the collection nodded to Club Monaco’s heritage—well-made, affordable American classics—and felt more grown-up, too. Head of design Steven Cateron zeroed in on fit and silhouette rather than novelty details, pointing out a very nearly perfect cotton button-down and a few excellent trousers. It’s worth pointing out that he styled and shot the lookbook, too; it feels more spontaneous and low-fi than the brand’s past efforts, and makes the clothes look more desirable.
Cateron’s vision translated to the Spring 2018 ad campaign as well. (Not that you can’t actually see the clothes in it—how many fashion ads can you think of where the product is purposefully obscured?) The photos will be plastered around New York City and in Club Monaco stores and feature models silhouetted against glowing colored backgrounds. You can just barely make out the lines and shapes of their clothes, cast as they are in dark shadows. It’s a visual clue of what Cateron wants to emphasize now: the silhouette, weight, and gesture of each garment, not the trendy finishes or colors.





Spring 2018 Menswear Club Monaco.....Fashionweekly...On Fow24news.com Reviewed by FOW 24 News on February 06, 2018 Rating: 5  For a few years, Club Monaco’s strategy seemed to mirror that of most high-street brands: to offer a wide range of products that hit mult...

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