Nanushka Fall 2018 Ready-To-Wear...Fashionweekly..On Fow24news.com

Sandra Sandor has been waiting patiently to join the Fashion Week calendar—13 years, in fact. She launched Nanushka in her native Budapest, Hungary, back in 2005 and it’s been a slow, thoughtful journey.....
Those who are just discovering the brand might assume it’s a young up-and-comer and, to the Western world, it sort of is. The past few years have seen Nanushka’s breakthrough, thanks in part to a few savvy business moves, but it’s social media that really got it in front of a global audience. Last season, Nanushka became the first Hungarian brand to be sold on Net-a-Porter, a highly influential retailer that openly embraces the power of the social media star (and might even factor it into buying decisions). You’ll notice many of the site’s product descriptions now include references to influencers who have worn the piece; a denim Nanushka dress available now drops Camille Charrière’s name, for example.

Many of those influencers were in attendance at the brand’s first presentation, set in an open, airy penthouse on Bank Street. It was easy to see why its selfies move product. Not only are the clothes wallet-friendly—the price point is “contemporary,” but the quality surpasses other labels in that category—but a serious fashion fan can appreciate them too. They’re simple, restrained pieces with artful touches, and register as “basics” to the discerning woman. Fall 2018 had an East-meets-West sensibility that reflected Sandor’s upbringing in Budapest; she was born just before the fall of the Iron Curtain and witnessed the fascinating culture clash that followed. Her references are subtle, though: An obi-style wrap dress came in beige acid-wash denim, for instance; a sporty melange knit had a freshwater pearl dangling from the zipper; and every look was punctuated with abstract wooden earrings by Sophie Monet. The mix felt more item-driven than a complete “fashion collection,” per se, but that doesn’t really matter in 2018; women shop on an item-by-item basis, and they don’t know (or care) which season they’re buying.

It’s worth noting that vegan leather is a strong suit for Nanuskha too. There was a faultless pair of cherry-red trousers, plus a faux-leather wrap dress that’s become something of a core item for the label. The low mules and babouche slippers were made with real leather in Morocco, but Sandor is hoping to make everything vegan soon—another hint that Nanushka is headed in the right direction